Bad blood
Who says that VirginMedia and Sky don’t like each other?
On going to Sky News this morning (March 1st)

and on the Sky Sports News channel:

To be honest, I’m not really bothered about losing these channels. We hardly ever watch them, although reruns of Futurama will be about the only thing that might be missed. I’m on Virgin’s side with this one (call me biased), but in any business if someone doubles their charges then you’re likely to just walk away and find somewhere else.